PCB Piezotronics, Inc. is a global leader in the manufacture of piezoelectric and strain gauge sensors. The success of PCB is in our people. It is our philosophy to hire good people and support them in doing their job. PCB’s Management is committed to providing a friendly, supportive and challenging work environment. At PCB we operate on a first name basis with a full open door policy. The Company’s pleasant working conditions, world-class benefits package and opportunities for advancement create a spirit of enthusiasm that provides PCB with a competitive edge. We are currently growing and are in need of a Marketing Analyst in our corporate office located in Depew, NY.
Coordinate and assist in the planning and execution of lead generation programs. Analyze overall campaign results and provide ROI data analysis. Compile and report on effectiveness of lead generation programs and competitive and customer behaviors. Collect, analyze and report ROI data on lead generation programs. Identify opportunities for optimization of lead programs by analysis of campaigns. Ensure sales lead quality and quantity expectations are met. Maintain and industry search engine and directory listing programs. Develop proficiency with company reporting tools (CRM, Business Objects). Update and maintain Marketing department policy deployment metrics. Assist in the development and implementation of the marketing plan. Track competitor activity in media outlets. Perform other related duties as assigned. Four-year marketing or business degree required. MBA preferred. Minimum of 3 -5 years of related experience executing and reporting in a B2B corporate marketing environment. Skill set will include: experience in marketing technical products, automation or CRM tools, and excellent organization and time management skills.
PCB Piezotronics, Inc. offers one of the most dynamic benefits packages in Western New York, including 100% fully paid health insurance premiums, 401k, profit sharing, and more.